Professor of Cranfield University and one of the preeminent figures in marketing academia, Malcom McDonald visited AGSM.

The visit included discussions with AGSM president Stelios Zarafopoulos, managing director Demetris Zarafopoulos and academic director Dr Yiannis Suvatzis.

Main themes discussed where the current and future status of marketing knowledge and practice as well as the role of business schools in developing, educating and preparing executives for marketing practice.