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Master in Sport Business

The sports sector is a rapidly growing area of the economy and is recognised as big business. We will help you gain an understanding of the sports industry and the business principles that sit at its core, helping you turn your passion for sport into a lifelong career.

By examining the work of sports business professionals, agencies, organisations and governing bodies, you'll gain an understanding of how general business principles can be applied to the sports industry. Working with industry partners we'll help you increase your employment opportunities in this exciting field, both nationally and globally.

With a choice of option modules, you'll have the opportunity to tailor your course to your individual needs and career aspirations. Whether you're already working in the sports arena and wish to progress to a more senior management role, or if you have related experience and want a career change, our course will help you stand out in the professional world.

Who is it for




Sport is now recognised as big business and requires well qualified individuals to fulfil a range of management related functions. An increasing commercial focus is also needed in both the public and voluntary sports sector. This relates to a diverse series of employment opportunities - from the commercial director of a professional sports club to the general management of local authority sports facilities and the professional aspirations of countless sports and related governing bodies.

  • Stadium Facilities Manager
  • Sports Retail Account Manager
  • Commercial Director
  • Sport Development Manager
This course has been designed to introduce you to the key principles and processes of sports business management, with the opportunity to customise your programme to your individual needs and career aspirations through making considered assessment choices and, also, through the negotiated focus of the Major Independent Study.Our University has outstanding sports facilities at both the Headingley Campus and the world famous Headingley Carnegie Stadium, which is an international base for professional cricket, rugby league and rugby union teams. We enjoy fruitful partnerships with this famous sports arena, providing outstanding opportunities for our students.

Sport business organisations need to think and act strategically to succeed. Gain an insight into related aspects of the internal and external environment in order to formulate a holistic strategy for organisational development.

Consider the area of enterprise and entrepreneurship with regards to business start-up, growth and sustained development, recognising the key role that strategy and finance play in achieving long-term success for sports businesses.

Stimulating an enquiring, analytical and creative approach to the study of sports marketing and PR this module aims to develop your critical understanding and awareness of contemporary sports marketing issues and practices.

Study principles of economics and finance, using examples from the management of sports teams and clubs to illustrate economic issues and to give you an understanding of finance and funding for sports businesses.

Giving your learning a grounding in professional development, you will examine the theories and good practice surrounding HR and organisational development for managers operating in a sporting environment.

Undertake a major independent study into an area of your personal interest, relevant to your Sports Business course.

Option Modules
Legal Regulation of Sport Business: International Legal Perspectives (20 credits)
Professional Practice in Sport Business (20 credits)
Student Negotiated Learning (20 credits)
Leadership Development Through the Outdoors (20 credits)
Sports Events: Society, Culture & Media (20 credits)
The School of Sport, with its 75 year history, has a strong reputation for excellence within sport related studies.  Research and consultancy activities underpin our teaching, with academic staff being recognised as experts within their fields.

We deliver a wide range of popular sport related undergraduate and postgraduate courses that provide distinctive pathways for our students and meet the vocational requirements of an expanding field. Research and consultancy activities underpin our teaching, with academic staff being recognised as experts within their fields.
The quality of this research is evident in the outstanding results achieved in the 2008 Research Assessment Exercise, where we ranked sixth nationally in quality and third after accounting for the numbers of contributing staff.
  • LanguageEnglish
  • Mode100% Online
  • Duration24 to 36 Months
  • Awarding InstitutionLeeds Beckett University
  • Title of AwardMaster of Arts Sport Business
  • Entry RequirementsAt least a second class honours degree or have equivalent experience or training, normally from within the work environment plus competency in the language of instruction
  • FeesGBP 4600
    For Greece and Cyprus: