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Programme Media

Master in Responsible Tourism Management

The travel and tourism industry is more aware than ever of the need to adopt responsible business practices that improve the quality of life within local communities and conserve the environment and cultures of destinations. Marketing, operations and product development practices are changing across the sector and organisations need managers who have the ability to implement responsible tourism strategies.

The course explores domestic and international tourism - as responsible principles are as applicable to the Yorkshire Dales as they are to The Gambia. In addition to developing your subject knowledge, you will learn how to plan, implement and evaluate responsible tourism polices and practices. You will look at real issues and solutions and develop the management skills you need to operate effectively at a strategic level within government, non-governmental and private sectors.

We are also developing our course to increase our links to industry and are in the process of setting up partnerships with industry to link your modules more closely to real life examples. Our course is also the only responsible tourism course in the world certified by the UNWTO TedQual programme.

Who is it for




Previous students have gone on for work for tour operators, national tourism organisations and in senior positions in government and international non-governmental organisations. Once you graduate we'll stay in touch with you through newsletters, a World Travel Market social and personal contact, involving you in events and activities relevant to your experience and where you live.

  • Responsible Tourism Adviser
  • Sustainable Product Manager
  • Charity Development Consultant
  • Sustainable Destinations Manager
To support your studies, you will be assigned a personal industry mentor. Our mentors are experienced tourism professionals and have all graduated from this masters course, so they understand your journey. Your mentor could assist you in a number of possible ways, including discussing career pursuits, giving advice on work placements, helping to improve your CV and providing tips on assignments, course material and work / life balance. We have over 20 mentors from areas as diverse as the Gambia Travel Foundation Programme, TUI UK & Ireland and VisitEngland, so we will attempt to match you with an appropriate mentor.

Our teaching is grounded in industry consultancy and research. In the recent Research Assessment Exercise (RAE), our contribution to the University's research activities was ranked at the highest level.

Staff teaching this course have played a leading role in the responsible tourism and hospitality movement through research and development work with the industry and government which enables our students to also play an important role in this sector. Dr Xavier Font is a key advisor to the UNWTO and other agencies, frequently undertaking research for the EU, the processes and findings of which are shared with his students. Lucy McCombes is a certified Travelife auditor and Dr Simon Woodward is chair of the ICOMOS-UK Cultural Tourism Committee and a Trustee of the Landscape Research Centre.

This introductory module to the course introduces the concept of responsible tourism and ensures that all students have a common knowledge base about tourism assets and the tourism industry. (This module is not available to full-time students)

This module focuses on the strategies available for the management of a destination, including evaluating the role of public sector agencies and local communities in managing tourism and exploring how the public and private sector stakeholders can work together with civil society to achieve the objectives of responsible tourism management.

This module involves learning the skills needed to research and assess responsible tourism initiatives and make realistic recommendations for enhancements.

This final module allows you to apply your research skills to an organisation, destination or initiative of your choice and apply your project management and business research skills to evaluating and improving the initiative, grounded on your theoretical understanding of responsible tourism.

Option Modules
Ethical Tourism Business Management
Project Planning & Management
Marketing Responsible Tourism
Communities, Culture & Heritage
Online Marketing: Strategies & Tools
Tourism for Local Economic Development & Poverty Reduction
Natural Resource & Environmental Management
We were the first UK University to be recognised as a Centre of Excellence for tourism education by the Institute of Travel & Tourism. We are recognised by the United Nations World Tourism Organisation for our work in Responsible Tourism. Our graduates are much sought-after and can be found in organisations such as tour operators, travel distribution agencies and tourist attractions.

Home to the UK Centre for Events Management, we are the leading provider of events education in Europe. Our academics and events professionals have developed world-class courses, providing our graduates with excellent career prospects in the sport, arts, music, conference, exhibition, and charity sectors.

Our Hospitality and Retailing academic group is one of the most successful of its kind in Europe - offering student work placement opportunities around the world, real consultancy projects and visits from industry speakers – it gives our students the hands-on experience they need to succeed. We are active in developing continuing professional development opportunities for employees of leading licensed retail businesses.
  • LanguageEnglish
  • Mode100% Online
  • Duration2 years
  • Awarding InstitutionLeeds Beckett University
  • Title of AwardMaster of Science in Responsible Tourism Management
  • Entry RequirementsAt least a second class honours degree, a year's work experience in a relevant field plus competency in the language of instruction
  • FeesGBP 4500
    For Greece and Cyprus: